Learn How To Network Like a Pro with The Lethbridge Chamber of Commerce

Success in entrepreneurship isn't always about what you know — it can be about who you know! The Chamber of Commerce is your key to unlocking a world of connections, opportunities, and growth.

Here’s how we can help you become a networking pro:

Be Prepared, Professional, and Genuine:

Before attending networking events, do your homework. Research any of the attendees if you know in advance, understand their backgrounds and interests, and prepare relevant talking points. It also wouldn’t hurt to brush up on your elevator pitch! By presenting yourself as knowledgeable and prepared, you'll make a positive impression that lasts.

But don’t forget! Authenticity is the cornerstone of meaningful connections. When networking, focus on building genuine relationships rather than just collecting business cards. Show interest in others, listen attentively, and look for ways to add value without expecting immediate returns. Authenticity breeds trust, which is essential for long-term partnerships.

Embrace Vulnerability:

While networking often emphasizes presenting your best self, don't be afraid to show vulnerability. Sharing your challenges, failures, and lessons learned can create deeper connections and foster authenticity. Vulnerability humanizes you and encourages others to open up, leading to more meaningful and memorable interactions.

Diversify Your Network:

Don't limit yourself to networking within your industry or profession. Explore opportunities to connect with individuals from diverse backgrounds, industries, and experiences. A diverse network exposes you to new ideas, perspectives, and opportunities that can enrich your business and personal growth. Attend a variety of networking events, join different professional groups, and seek out mentorship from individuals outside your immediate circle.

Practice Active Listening:

Networking isn't just about talking — it's about listening attentively. Practice active listening by fully engaging with the person you're conversing with, asking thoughtful questions, and showing genuine interest in their responses. Avoid interrupting or dominating the conversation and instead focus on understanding the other person's perspective. Active listening demonstrates respect and empathy, paving the way for deeper connections and mutual trust.

Follow up:

Stand out from the crowd by getting creative with your follow-up strategies. Instead of sending a generic email or LinkedIn message, consider personalized approaches that leave a lasting impression. Send a handwritten note, share relevant articles or resources, or invite your new contact to a unique networking opportunity, such as a coffee tasting or outdoor adventure. Creativity and thoughtfulness in your follow-up demonstrate your sincerity and commitment to nurturing the relationship beyond the initial encounters.

REMEMBER! Starting and running a business is hard enough as it is. You don’t need to make it harder by going it alone! The people you surround yourself with will make a world of difference in your experience, throughout the entire life of your business.

Join the Chamber of Commerce now! (We’re friendly. You are going to love it here.)