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The Exchange
Date and Time
Tuesday Feb 25, 2020
12:00 PM - 1:00 PM MSTLocation
Dr. Foster James Penny Building
324 5th Street SouthContact Information
Cameron Howey
Send EmailThe ExchangeDescription
Join us for the first session of an exciting new program launching at the Chamber of Commerce! The Lethbridge Chamber of Commerce and TMH Coaching & Consulting have partnered to create The Exchange.
The Exchange creates a collaborative environment to collectively share and discuss previous successes and failures. Join us in collecting knowledge, building relationships, and leave empowered to tackle the everyday business grind. The Exchange will meet once per month, with three major pillars of business being the focus topics.
Our first session is on February 25th from 12:00 pm – 1:00 pm. A light lunch will be served.
We will have the room for an additional thirty minutes after the session to network, chat, and connect.
Schedule:Tuesday February 25th
Outline the three pillars (marketing & sales, leadership, financials), what the exchange is about and give them a taste of future (micro) topicsTuesday, March 31st
Marketing: How to start tracking your data effectively, what to track, and overview of the marketing plan templateTuesday, April 28th
Marketing: Stop throwing your money away on marketing (Knowing your numbers), using the data we collected, creating your marketing plan, choosing marketing activities that actually work for your business.Tuesday, May 26th
Marketing: Focus on the customer experience processes, executing the marketing plan, converting leads, hitting revenue goals, and not wasting money (effective marketing in action).Tuesday, June 30th
Leadership: annual leadership planning and how it motivates and engages the team to execute with you.TBD
Leadership: organization and execution, using your calendar for planning, tracking, analyzing effective use of time, execution trumps EVERYTHING. If there is no follow through there will be no results.TBD
Leadership: Your business is a reflection of your leadership, leadership creates everything in your business, we need to get to work on you.TBD
Leadership: Job descriptions, KPI and monthly meetings, procedures & coaching your people, get better results from your team, how it all works.TBD
Leadership: Successful change initiatives, use thesis on effective change leadership (measure employee motivation and engagement pre-change, during change and after change, deploy effective leaders, plan out the change, create and recast the vision, create urgency).TBD
Financial: Understanding your financials, (P/L, balance sheet, income stmt).TBD
Financial: Creating your financial plan/goals/budget and using monthly analysis to determine the most valuable activities for next month.
TBD
Masterful Leadership: the ultimate goal, systemization and freedom, increased profitability, having your business run well with/without you.