Entrepren-Hour: Stop Flushing Your Ad Dollars: How to Measure Your Marketing

Description

Marketing isn’t an expense; it’s an investment. That means you need to know what return you’re getting on that investment. If you’re still using the “spray and pray” method, this short seminar will get you on your way to more effective marketing. No matter what kind of marketing activity you’re engaged in, you’ll learn how you can apply tracking techniques to have clearer insight into the results your efforts are receiving.

About the Speaker:

Lane Anderson is the owner of Lethbridge-based marketing agency London Road Media. With just six years of experience in marketing, branding, and advertising, Lane has earned a reputation as an industry-leading expert. He speaks at many events in Southern Alberta, is followed online for his video tips and blogs, and is the co-host of a podcast called Business Can Be Better.