EDUCATIONAL: Winning Customers Using Digital Marketing
Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2019/20? How can you jump on some of these trends to get an edge on your competition? You’re about to find out…
By the end of this session, you’ll have a cutting edge on:
- Marketing Automation
- Content Marketing
- Big Data
Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2019/20. We’ll explore each trends and provide some simple ideas for incorporating them into your overall marketing strategy.
You should attend if:
- You want to grow your business online
- You want to understand online marketing better
- You’re doing online marketing currently, but not getting results
The Speaker: Ali Salman
Ali is a marketing geek, who’s first love is internet followed by his wife, Tania. Ali Salman now heads Rapid Boost Marketing.
Ali’s digital career started at The Brick, helping them launch TheBrick.com. Ali as RBM CMO now leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Mucho Burrito, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.