Dhillon School of Business, Student Professional Development Presents:
Marketing Industry Evening
Thursday, March 4 | 7:00 P.M. - 8:30 P.M.
Virtual Event- zoom
Keynote & Networking Event
Free to attend, RSVP required
Kevin Wilhelm, Founder POD Marketing
Kevin grew up in an entrepreneurial and sales oriented household. From as early as he can remember, he found ways to make money on the side: from lemonade stands to shoveling sidewalks. He always enjoyed being part of building something.
Kevin started POD Marketing in 2014, approaching digital marketing differently and creating a membership model that provides all the solutions a small business would need, but tailored to its specific vertical niche. POD Marketing has experienced rapid growth over its lifecycle, building recurring revenue exceeding $5 million per year.
Kevin published his first book in 2019 titled, “Click: Transform Your Business Through Digital Marketing“. This actionable guide to understanding and leveraging digital marketing for your business achieved bestseller status on Amazon in 4 categories and has over 40 five-star reviews.
This presentation will cover: international marketing, digital marketing, and his take on the future of marketing
- Start with his story and the history of POD marketing
- POD Marketing's strategy of supporting clients growing internationally
- Global vs. Canada Wide: the perspective of growing beyond your own borders
- Consumer differences within just Canada, especially when targeting Quebec.
- Strategies and important factors when crossing boarders. Example of a client in private health care where they face different rules (insurances, etc) and care about different things when crossing just from Canada into the US and vice versa.
- Building business objectives (brand building vs. generating leads)
- Various Tactics for achieving the objective above (Google Ads vs. SEO)
- Where is Marketing going?
- As a career, what is available to new graduates, and where should they focus?
- Agency vs. client-side vs. independent contractor