-
-
Dhillon School of Business - Marketing Industry Evening Industry/Faculty/Staff Registration
Date and Time
Thursday Mar 4, 2021
7:00 PM - 8:30 PM MSTThursday, March 4 | 7:00 P.M. - 8:30 P.M.
Virtual Event- zoom
https://www.uleth.ca/dhillon/marketing-industry-evening-registrationLocation
Via Zoom
Register Here:https://www.uleth.ca/dhillon/marketing-industry-evening-registration
Dhillon School of Business - Marketin...Description
Dhillon School of Business, Student Professional Development Presents:
Marketing Industry Evening
Thursday, March 4 | 7:00 P.M. - 8:30 P.M.
Virtual Event- zoomKeynote & Networking Event
Free to attend, RSVP requiredKeynote Speaker:
Kevin Wilhelm, Founder POD MarketingKevin grew up in an entrepreneurial and sales oriented household. From as early as he can remember, he found ways to make money on the side: from lemonade stands to shoveling sidewalks. He always enjoyed being part of building something.
Kevin started POD Marketing in 2014, approaching digital marketing differently and creating a membership model that provides all the solutions a small business would need, but tailored to its specific vertical niche. POD Marketing has experienced rapid growth over its lifecycle, building recurring revenue exceeding $5 million per year.
Kevin published his first book in 2019 titled, “Click: Transform Your Business Through Digital Marketing“. This actionable guide to understanding and leveraging digital marketing for your business achieved bestseller status on Amazon in 4 categories and has over 40 five-star reviews.
This presentation will cover: international marketing, digital marketing, and his take on the future of marketing- Start with his story and the history of POD marketing
- POD Marketing's strategy of supporting clients growing internationally
- Global vs. Canada Wide: the perspective of growing beyond your own borders
- Consumer differences within just Canada, especially when targeting Quebec.
- Strategies and important factors when crossing boarders. Example of a client in private health care where they face different rules (insurances, etc) and care about different things when crossing just from Canada into the US and vice versa.
- Global vs. Canada Wide: the perspective of growing beyond your own borders
- Building business objectives (brand building vs. generating leads)
- Various Tactics for achieving the objective above (Google Ads vs. SEO)
- Where is Marketing going?
- As a career, what is available to new graduates, and where should they focus?
- Agency vs. client-side vs. independent contractor
- As a career, what is available to new graduates, and where should they focus?
https://www.uleth.ca/dhillon/marketing-industry-evening-registrationTell a Friend