“I have to become someone/something else to use marketing well.”
“Marketing doesn’t work for my business.”
These are a few things solo and small business owners believe when they consider how marketing can help them grow; and there are far too many examples that would prove them right. Yet marketing plays an important function for any business owner with a desire to expand their contribution.
In this session you’ll take away:
The real reason marketing becomes frustrating for solo/small business owners;
The formula to make marketing feel more human and enable better outcomes; and,
A simplified ‘4C Framework’ that makes your marketing tactics more manageable and coherent.
The Speaker: Tricia Murray, Becoming Coherent
Tricia develops and supports the Strategic Solopreneur™. Her studies in marketing, psychology, sociology and universal law produce a fundamentally different way of seeing business, customer relationships and marketing. She is a teacher, writer, speaker and coach to solo business owners who want to make an impact through their business, strategically.